Paid Media

Certifications

Google Analytics Certification


Projects

Awareness Campaign – Pacos Taquerias

Goal: Increase visibility for Pacos Taquerias on the Social Media Platforms, Instagram and Facebook.

Strategy: Designed, crafted, launched, and analyzed an awareness campaign on the Meta Business Suite platform, segmentation of the target audience for the Indianapolis area and surroundings.

Outcome: CTR –4.34% , CPC $0.16, cents Clicks on the link : 15.605 Reach : 160.173 Impressions : 359,661

Awareness Campaign for Pacos Taquerias.

Skills & Tools

Platforms: Google Ads, Meta Ads Manager.

Analytics: GA4, Excel

Creative: Canva, CapCut

Management: Airtable, Asana.